Gloria Jean's Coffee, Case study

Assalamualaikum guys,, happy days..

GLORIA JEAN’S COFFEE, Case study, (Tutorial)

Here I told you a little bit about Gloria Jean’s Coffee. In 1979, Ed and Gloria Jean Kvetko started first GJC in Chicago, the USA. A total of 25 years and 316 outlets worldwide later, Diedrich Coffee, the owner of GJC decides to sell the GJC franchise. Nabi Salleh get the deal to make the franchise with GJC. GJC is third rank globally among premium coffee brands.

In 1996, Saleh taking over of GJC, the Malaysian Master Franchise Agreement was signed with Tai Thong Group (TTG) of Restaurant Sdn Bhd, a huge Malaysian F&B company, with a tenure of ten years which covers Malaysia, Thailand, Singapore, and Brunei.

  

 that picture show the Gloria Jean's Coffee that i has found at AgroFest, Serdang. 

But i don't taste the coffee,,,hee

Using Porter's 5 forces, evaluate the food and beverages industry in Malaysia.

1) New entrants : new entrants will costly to join in the market

2) Buyer            : bargaining power will high because the differences in product, design, packaging.

3) Competitors  : high in competitors (starbucks, coffee bean, and old town).

4) Suppliers       : high in suppliers which is in Brazil, and Mexico.

5) Substitute      : high in substitute which is juicy, ice cream, and soft drink