UMW
Holdings: Sustaining a centennial corporation (case study)
Utilize
upon Porters 5 forces, analyze the 4 industries that UMW is involved.
UMW had 110 subsidiaries operating in four core business, which is
automotive assembly and distribution of Toyota lines of products, automotive
components and lubricants original equipment manufacturing (OEM) and
replacement equipment manufacturing (REM), heavy equipment, and oil and gas
drilling service.
1)
Automotive
assembly and distribution
a)
Substitute:
no substitute in automotive
b)
Supplier:
high power in bargain
c)
Buyers:
high power in bargain
d)
Rivalry:
high in local and foreign company
e)
New
entrant: high barriers in capital investment for setting up the company.
2)
Automotive
components and lubricants OEM and REM
a)
Substitute:
no substitute in automotive
b)
Supplier:
high power in bargain
c)
Buyers:
high power in bargain
d)
Rivalry:
high intensity
e)
New
entrant: OEM market contractual agreement
3)
Heavy
equipment
a)
Substitute:
no substitute in heavy equipment
b)
Supplier:
manufacturer licensed their product for assembly and distribution
c) Buyers:
have low bargaining power due to rule high market concentration by UMW and DRB-Hicom.
d)
Rivalry:
UMW and DRB-Hicom and the market lenders.
e)
New
entrant: requires very high capital investment, UMW and DRB-Hicom dominate the
industry.
4)
Oil
and gas-drilling industries
a)
Substitute:
no substitute oil and gas in UMW
b)
Suppliers:
have quite number of drilling machinery and equipment
c)
Buyers:
only UMW and Sapura Kencana provide drilling service.
d)
Rivalry:
UMW and Sapura are major players
e)
New
entrants: very high capital investment
Based on the analysis, the industry or business that UMW should
focus on is on oil and gas –drilling industries. If provide more service on oil
and gas drilling industries, UMW will achieve the 50:50 plans. This is because,
after UMW venture into the oil and gas in Malaysia they got high growth between
2001 and 2004 through many acquisitions, especially in China. Moreover, the oil
and gas drilling sector incurred very high expenditures and use heavy
machineries and equipment that were supplied by multinational manufactures and
the market growth rate for the oil and gas drilling sector were estimated to
increase by the year 2015.